Nobody builds 3D websites for fun or because it's trendy. Instead, companies create business plans and discover that a 3D website can boost success.
How can a 3D website add value to your business?
3D websites have the ability to go beyond the usual communication threshold of normal websites. Provided users have the time and interest, a deeper level of connection can be achieved with 3D websites.
You can captivate users, tell them a story, and let them explore your products, services and much more. This creates a deeper relationship between your company and the customer.
And we both know the power of a good website. That's the difference between a person you've just approached on the street for the first time and a close friend you've known well for 10 years. The motivation, the trust, and your ability to influence these two people to sell let’s say, a product, are different worlds.
If you use 3D websites, you gain many benefits. You can show your products in more detail and allow customers to interact and choose what they want to see. This improves the overall user experience.
Industries that benefit from 3D websites
Now that we have all the advantages at a glance, we can ask ourselves for which companies a 3D website makes sense in terms of marketing.
In general, 3D technology can find great applications in almost every industry. Certain industries benefit more from using 3D modeling services because of where they are, what they sell, and who they want to reach. However, the overall benefits we mentioned earlier apply to all industries.
Here is an overview of the top industries for 3D web design:
- Manufacturing industry
- E-commerce
- Tech & software
- Finance & banking
- Art & entertainment
- Automotive
- Aerospace industry
- Music and festivals
- Architecture and real estate
- Education and training
- Travel and tourism
- Museums and cultural institutions
- Healthcare
- Events and conferences
- Clothing
- Food and drinks
- Video game industry
Is a 3D web design right for my business?
Whether a 3D experience is beneficial depends on your company's size, industry, and strategies.
All truths spoken, though, you've gotten by without any 3D experience up to this point, so it can't have been really necessary for your success. On the other hand, this will likely help you grow in the industry you're in. You just need to execute the right strategies to unlock serious growth.
Developing a 3D website out of the blue probably won't do any wonders, either. It needs to be designed with a purpose and planned accordingly. Sounds fair, right?
Tip: Be realistic about your expectations of a 3D website and look first at where your company stands now. Are there any sensible investments with greater ROI that you can think of at the moment? How are your current strategies designed, and does a 3D website find useful applications in them?
What type of 3D experience makes sense for whom?
As the user experience becomes more immersive, your audience needs to meet more complex requirements to respond as desired. Typically, bigger experiences cost more and are harder to build. So, they are better for larger companies.
Examples use cases
Let's say you already did it. You own a global company that sells soft drinks and makes billions in sales every year. You spend millions on marketing, using big campaigns and events to promote your products.
Now, you think it’s a good idea to invest in a 3D experience for one of your campaigns or events.
For example, let’s say you are promoting new products with health benefits and want to deliver the mission and story behind it through a 3D web experience.
You create an exciting experience with lively 3D visuals that emotionally engage users and create lasting bonds.
After this experience, some people become your brand's followers, feeling like they know you and understanding your company's mission through your products in the store. They are excited and believe in your company. They tell their friends and invite them to try your products.
This happens all the time, especially with the value and application of an immersive experience.
But don't be fooled, 3D solutions are also widely used in medium-sized companies and well-financed startups.
For example, a new company can use a 3D storytelling site to allow for clear product visualization and persuade investors to invest more money. This way, the company becomes worth much more than before.
Or let's take an Architectural Office, which can now provide 3D environments which include animation and 3D visuals that customers can explore in virtual reality. The benefit of better user focus is noticeable in their customer satisfaction and loyalty. This will inevitably lead to more potential customers.
Final words
The possibilities for using the different 3D experiences are basically unlimited. They can be used in almost all industries, but what really matters is whether a 3D website fits into a company's current strategy or not.
When you use 3D experiences correctly, you can communicate better, make users happier, and build brand loyalty.
